Core team


Josefine Staats is the founder and CEO of KULAU GmbH. After having completed her Master's degree in economics at the University of Maastricht in the Netherlands, she headed a public affairs consulting firm in Brussels for four years. The idea for a company specializing in high-quality coconut products came to her during her MBA studies in 2007 at the INSEAD business school in Singapore.

The potential to create exciting new products from all parts of the coconut this veritable mircacle fruit from the root to the tips of the palm fronds, fascinated her so much that she decided to found KULAU in 2008. She likes to spend what little free time she has with her young children Lucia and Nathan and Maia and the rest of her family. She plays the piano, enjoys cooking and gets herself motivated to go jogging by splurging on overpriced running shoes. Sometimes she still dreams of her time living in windy Kiel where she spent virtually every spare moment kite- and wind-surfing.

Josefine Staats on Xing and LinkedIn

Office Management

Josefin Willnauer has been the office manager at KULAU since successfully graduating in business studies. She is responsible for ordering, logistics, and controlling, helps out with bookkeeping, and ensures the general office organization. She developed an interest in coconut products after her studies while extensively traveling in Asia.

Siriphorn Heller has been supporting office management at KULAU since 2015. She was born in Thailand and trained as a retailer/wholesaler. Therefore she feels at home at KULAU, as she grew up with our coconut products.

Franziska Krieg has been with us since June of 2015 and assists Josefin and Siri in handling the organisation of the bureau and the accounting. She is trained as a commercial assistant with a focus on languages (English and Spanish) and is currently undertaking the complete digitalization of our financial accounting. Since July she replaces Helke Brauch – on parental leave – taking care of the purchase of raw materials as well as dunning. During a one year stay in Panama and Costa Rica she worked for a project concerned with sustainable use of land in the tropics and permaculture.

Trade Fair & Event Organization

Janna Großklaus has been living in Berlin since August 2014. She studied international tourism management at Bremen University of Applied Sciences and worked as a project manager at an event agency in Bremen for a number of years. At KULAU she has been responsible for the areas 'trade fairs & events' since January 2015.

Romy Ronja Reutgen has been active on events since 2012. Direct contact with the clients gives her the opportunity to immediately take action on their feedback and relate to the team some ideas on how improvements could be made, as well as new product wishes. She assists Janna in organizing the fairs and events, and Linda and Amandin in the area of social media. Ronja is doing North American Studies and is currently working on her Bachelor thesis. She is an avid traveler and loves fresh coconuts.

Event Organization and Support

Patrick Isensee has been living in Berlin for a while now, graduated in geography here, and is currently pursuing his Master's degree. He helps us with organization and support for our events with young green coconuts. His favorite product by far: fresh young coconuts!

Consulting for Sales and Product Development

Marcus Lind supports KULAU on an almost daily basis in matters of strategy and distribution. With his long-standing experience in the organic and natural cosmetics industries, as well as with gourmet food products, he is well-connected within the industry and is very savvy regarding product development. When he isn't working for KULAU, he conjures up spice compositions for fine food companies, such as Käfer. In his free time he ventures all over the globe, always on the lookout for an unusual spice or scent.

Graphic and Product Design

Sandra Wiesthal is our product and graphic designer who impresses us time and again with her unconventional creativity. She studied communication design at the Georg-Simon-Ohm University for Appled Sciences in Nuremburg and at the École supérieure d'art de Cambrai in France. Since 2010, she has worked as freelance qualified designer, with the ambition to realize social, sustainable, and ethically grounded projects..

With her organization Kulturlabor Trial&Error e. V., she also experiments with the post-consumption leftover materials of KULAU and creates upcycling products from the TetraPaks for example.


Beyond the core team, we are supported by many freelancers, advisors and external service providers. The assistance the support team provides is what makes our work at KULAU possible.
Here's a selection:
  • Logistics: stock-keeping, commissioning, shipping and some of our filling is expertly handled by the Mosaik workshop for disabled persons.
  • Tech and IT: Malte Schmidt-Tychsen is our freelance IT expert. He helps us out whenever there are any issues with our web shop or our server. He is also the first person we turn to if we have any questions about tech in general.
  • Laboratory: All our products are regularly tested by the laboratorys Wessling und GfL. Here is an example lab result for KULAU Coconut Water PURE.
At our KULAU events, e.g. at the Carnival of Cultures in Berlin, we employ teams of up to 20 people, so we're always looking for people who want to help out!
Carnival of Cultures
Carnival of Cultures
Carnival of Cultures

For job openings at KULAU, click here:

Jobs with KULAU